Situ New Starter Book

Helping new starters feel welcomed, informed, and confident from day one isn’t always straightforward. Too often, onboarding materials become dry, overly functional, or disconnected from the personality of the company itself.

When approaching this task, it was clear the guide needed to do more than simply inform. It had to reflect the spirit of the business — its energy, its character, and the way it connects with people.

The result was a book designed not just as a practical resource, but as an extension of the brand. It balanced clarity with personality, combining useful guidance with a tone that felt engaging, human, and true to the company’s charisma.