OW ink

Creativity – and genuine connection – with people isn't easy to find. The tattoo industry is filled with tattoo artists who can create amazing pieces of art, however, it's the human connection and the rapport that is built up with the tattoo artists that brings returning customers

When I worked with OW ink, what was clear from the outset was what mattered most to them was that every customer left feeling like they had not only received an amazing piece of art that will last forever, but that the customer felt they were in a safe place with a genuine connection. With this in mind I wanted to create a brand for them that reflected their approachable approach as well as being bold and memorable.

From these initial conversations we have ended up with this playful logo with an ink splat and a playful, creative way of displaying the typography. OW ink are very happy with their rebrand and they have a brand that has a more established feel without losing the element of fun that they want to portray.